Having worked in the retail world a while now, I’ve been run through every sales talk about add-ons and upselling there is. I’ve seen the numbers too. I can’t divulge mine, but consider that your popcorn and drinks “represent some 40 percent of theaters’ profits”, and adding a $9.26 beer to your $15 meal just bumped it up 62%. For those reasons alone, I’m super cautious about stacking my luxuries. I’ll show you what I mean.
I never buy popcorn. I went out for a nacho night with friends recently, split the bill and didn’t order any drinks, and my bill was somehow less than $4. At home, I even try not to snack during a Netflix movie. When buying clothes, I don’t accessorize. When I cook, I garnish as cheaply as I can — (none of my friends appreciate saffron anyway). And you know what? I ended up appreciating each individual luxury more. Here’s why.
When I bought popcorn, I’d annihilate most of it during the previews and endure a 2-hour movie trying to tongue the hard bits out of my teeth. The soda would destroy my fitness goals, and make me have to pee right before the climax of “Don’t Breathe”. The fact I paid for that inconvenience was especially questionable. Why would I pay for something that made me enjoy a luxury — the movie — less? This even happens when I crack a beer during Netflix. At my worst, I wouldn’t even remember how the movie ended a day after. Would I even enjoy the beer? Not really. I was distracted by the movie. With every luxury you stack, each individual luxury is diminished.
There are exceptions, of course. Some people argue wine complements great food, and I don’t disagree. I’ve just always had trouble tasting the finer notes of a 1999 Barolo while my mouth was full with a $25 Keg steak. A great accessory can complete an outfit. It can also cost $9,750 when your Indochino suit was only $579. When you try to cap off a basic luxury with something that makes it ‘more special’, that’s a green light to a salesperson that reads, “This person is here to be stupid with their money.” Your core goods are always cheaper, and upgrading them first is the only thing that makes sense. Even then, you can usually live without an upgrade. I’d rather watch four months of Netflix than spring for popcorn-and-a-movie for two. Heck, I won’t even make popcorn at home. Can you imagine crunching your way through “A Quiet Place”?
Do you stack your luxuries? Why or why not? Tell us in the comments.