You Buy Some Things Twice

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A few days ago, we talked about how I cut my drinking down by half, and one idea that helped with that is so goddamn simple, I’m sure it’ll help you as much as it helped me. Speaking in basic terms, all I had to do was imagine that everything I used up needed to be bought a second time. That’s it!

I can hear the collective “uhhh…” already, so let me explain. Let’s use beer for this example because it’s both a consumable, and not something super perishable (like, say, a sandwich). Cool? Okay, let’s talk about beer. For non-drinkers, follow along anyway. I’m trying to make a larger point.

Before you have a 6-pack of beer available to drink, you’ve presumably paid for it at your local beer store. Let’s say it was $12. You take it home, it sits in your fridge for a while, and because it’s so readily accessible, you guzzle beer whenever you feel like until you run out. The old me would’ve crushed that 6-pack in a night, one $2 can after another, without a second thought. I would basically destroy $12 worth of value in an evening because I already had it in my home. Is this sounding familiar yet? FOR MOST OF US, AS SOON AS WE’VE BOUGHT SOMETHING AND HAVE IT IN OUR POSSESSION, WE FORGET ABOUT ITS MONETARY VALUE. For most of us, we’ve “already paid”! I’m here to tell you there are some things you buy twice: You buy it once when you pay for it, and you “#rebuy” it when you use it up because you’re using up its value. Just flip that mental switch, and it’ll help you become more frugal overnight. I like to think it’s already saved me hundreds.

When I took that $12 6-pack home, it was still worth $12. Every time I thought to myself, “I want a beer,” I rephrased that to, “Do I want a $2 beer right NOW?” Most of the time, when I reconsidered the VALUE of that beer and that I was mentally rebuying it, it gave me that little extra bit of willpower to put it back. This doesn’t work with everything – sandwiches are still super perishable – but I’ve had success with it when I’ve considered beer, snacks, and even entertainment. “Do I want to watch this $5 movie NOW, or can I get more VALUE out of it if I watch it with friends?” That kind of thing.

Beer was where it was most effective for me. I knew every $2 can I drank would just need to be replaced with another $2 can later, ad infinitum. Every can in my fridge I could say “no” or “later” to would SAVE me $2 in the future. See what I mean?

There are some things you #rebuy. Just because it’s already in your home doesn’t mean it’s automatically free for consumption. A $2 can of beer is a $2 can of beer. Remember that, and you’ll save a shitload.

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